Korean Gangnam Style

“Gangnam Style” is second most viewed music video after the Justin Biber’s solo album “Baby” in 2010. Gangnam Style is a Guinness Book World recorded as most views video in the World. More than 891 million (near about 1 bn.) views on YouTube since it was posted 15^th July, 2012. According to YouTube there are 891,972,349 views, 3,519,398 comments, 5,711,616 likes, and 369,831 dislikes. The music was composed by PSY. Gangnam Style viral spread to reach the number one position on YouTube.

Gangnam Style is a South Korean neologism that denotes to a life style associated with Gangnam District of Seoul. When the music video was uploaded on the site to 27 September, 2012, the video was accessed by people in 222 nations and average of over 9 million views per day with in two months.

“Gangnam Style” become YouTube’s most viewed video in the history

According to BBC News “Gangnam Style, the dance track by South Korean pop phenomenon PSY, has become YouTube’s most watched video of all Time”

According to Time Magazine, “The song title refers to the "lavish lifestyles in Seoul's Gangnam district."

According To iTunes Review “PSY’s take on that wealthy, trendy neighborhood of Seoul is solely tongue-in-cheek. Over thumping techno beats and sinewy synthesizer tones, his Korean rhymes compare Gangnam to Beverly Hills.”

According to New York Times “Gangnam Style” has reached No. 1 on the charts in Britain and No. 2 so far in the United States, and it also topped the download list in China. After posting compliments on Twitter about the song, Justin Bieber’s manager, Scooter Braun, signed Psy, and an English-language track may be their first collaboration. But Psy also aims to represent his country, and his genre, K-pop”.

See Interview of PSY  in New York Times.

 Who is “PSY”?

Park Jae Sang is known as PSY. South Korean singer and rapper PSY became an international impression with the contemptibly trivial video for his July 15^th, 2012 hit "Gangnam Style". PSY was born in December 31, 1977 in South Korea. The Pop singer PSY has done graduation from Boston University and Barklee College of Music and started his music profession from 2001 with 1^st album PSY. His recognition extended global status in summer 2012 with the announcement of the album PSY's Best 6th Part 1, propelled by the single "Gangnam Style," Within a month of its release, the video racked up over 28 million.

Award:

Gangnam Style which won best video award at this year’s MTV Europe Music, it also hold the Guinness World Records for the most “Likes” music (song) ever. There are 5.4 million “likes” on YouTube. “Gangnam Style” also won 40^th American Music Awards in Los Angeles US in 18^th November, 2012.

International Award won in 2012
Host country	Ceremony	Award
Germany (Frankfurt)	MTV Europe Music Awards	Best Video
United States ( Los Angeles)	American Music Awards	New Media Honoree
China (Hong Kong)	Mnet Asian Music Awards	Best Video and Song of the Year

 “Gangnam Style” in Social Media:

Social Media become the most powerful tools for heightened the popularity of PSY and his performed music “Gangnam Style”. Firstly he used the YouTube for the purposed of online broadcasting his video and also used other popular social media sites like Facebook, Twitter, Google Plus etc. his promotion campaigned in social media is significantly success. The following social sites data show that his YouTube video views by 9 million per day.

Social Media	No.
Facebook
Likes:	3,823,730
Comments:	534,994
Twitter:
Tweet	858
Followings	282
Followers	1,532,945
YouTube:
Views (9 M Per day)	891,972,349
Comments	3,520,293
Likes	5,712,290
Dislikes	369,942

 Profile of the “Gangnam Style”

Profile of Album PSY 6 (Six Rules), Part 1
Released	15-Jul-12
Format	CD single, digital download
Genre	Korean pop
Length (Time)	3:39 Min.
Label	YG, Universal Republic, Schoolboy
Writer (s)	Park Jae-Sang, Yoo Gun Hyung
Producer	Park Jae-Sang, Yoo Gun Hyung

In conclusion, PSY "Gangnam Style" is one of the most viewed YouTube video in the history and also become the most watched video of all time. There are over 9 million views in a single day and people are become crazy to buy iTunes version of "Gangnam Style". The iTunes version price is $1.29 with 3.39 minutes.