Social Media Optimization (SMO) Strategy

Social Media Optimization (SMO) is the prominent issues in this massive competitive internet marketing. Social media is powerful tools to generate tons of traffics and accessible to unique as well as targeted visitors. In recent period, most of the people have been engaging in social media interaction and web publishers also pointing their contents to the social media lovers. SMO is another part of SEO and it helps to drive traffic through social media interaction and build backlink from high PR Sites.

When people love web contents, they leave comments, share, tweet, re-tweet, like, follows, bookmark etc. it supports to remind people to visit next time. Social media is integral part of search engine reputation management and public profile building. it assist to boost the search engine visibility and its ranking on search engines. It also increases the public profile and gets access to share content to the forthcoming followers. Google robots also count the number of link share, likes, Google Plus etc. in social media. It enhances the link popularity among other competitive sites. You should have worthy Social Media Strategy to fight with other competitors. 

Social media community is the best platform to meet community people and share ideas, views, and opinions. It is emerging ideas in this internet giant. The main duties related to social media optimization are: Promotional activities in several social sites interact with people and share posts.

Basically Social Media Optimization regarding to two functions: Social Networking site’s optimization and Social Media bookmarking. The both functions complete for common purposes.  

Social Networking Sites: Social Networking sites are platform to meet people and share their views, opinions, ideas, blog posts, videos, images etc. under the single roof. We are familiar with Facebook, Google Plus, Twitter, Hi 5, LinkedIn, MySpace, LastFM etc. these places are meeting point and sharing and caring. In these days, billions of people from globally are joining in social networking sites. It can be the best promotional site for bloggers.  

Social Bookmarking Sites: It is also similar to social networking sites but its purpose is different. When people any one site and link any one post then they may like to save it. So that social bookmarking sites does work for the link storage, which are saving future reading. In social bookmarking sites, people also join with other people and share their interest, activities, likes, links etc. therefore, social bookmarking sites work better and think for future. It also supports to get quality backlinks form highly reputed sites. Reddit, Google Bookmarking, Yahoo! Book marking, FindFriend, Delicious, Tumler, Stumbleupon etc. are major bookmarking sites.  

Features of Social Media:

RSS Feeds		Video and image sharing
Social Polling tools		Friends following options
Applications		Participation in discussion
Like button		Community forums
Bookmarking		Profile creations
Sharing Button		Page creation
Comment box		Blogging facilities
Status update		Participation in group discussion
Promotional facilities

The Major Purpose of SMO:

·        Increase your likability (Link building)

·        Make Tagging and Bookmarking

·        Reward inbound link

·        Help your content to travel in different sites

·        Encourage the Smash up

·        Get community Connected

·        Get More Traffics

·        To build public profile

SMO is unlimited marketing and easy way to get traffics to your site. One research shows that social media optimization works as follows:

·        Site visit increase 25%

·        Page views increased 30%

·        New visitors increased 10%

·        Search engine traffic increase 25%

Time and again SMO and SEO take the inbound marketing eggs. But internet marketers and professional blogger have limited time and money to promote sites. So that, SEO and SMO help to become competing priorities in the battle field. Certainly, SMO has a stronger impact on building the top marketing funnel. It will take more time to get popularity and get visitors but helpful to build long-lasting relation with people.

Advantages of SMO:

·        SMO improve the SEO quality

·        It will build the strong individual relation

·        Get more readers or clients

·        Help to increase sale

·        Supports in link building

·        Get future readers

In conclusion, social media interaction helps to join global people and share ideas each other. This is the age of media and it has enormous power to promote your activities. Therefore, you have to focus on share your ideas to other people and learn from them. When you create a blog or sites and then your post can be share with your friends and follower through social media. It can be the cheapest sources of promotional tools. It’s the major and prominent tools to get success in blogging and get quick popularity among people. Social Media Optimization can be your future step to develop your bog or site to reach many people. It will be supportive to encourage your efforts. When you get lots of people to your blog or sites then it will be easy to monetize your traffics.

Facebook, Twitter and Google Plus are major sources of unique traffics to your sites. So that, your effort in social media will not be loss, it will be helpful to drive search engine referral also. When you busy in social media interaction for personal purpose then you can take little bit time to share your link to other people. When you share best post then people definitely share and leave comment. Finally, right now you have to singn up different social media and work for your blog sites.


You can Download This SMO Guide at Free of Cost.

Author: Googma Sansar
Cost: Free 

Social Media Optimization (SMO) | Infographics